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Sonny Vaccaro told a closed hearing at the Willard Hotel in Washington, D. “We want to put our materials on the bodies of your athletes, and the best way to do that is buy your school.Or buy your coach.” Vaccaro’s audience, the members of the Knight Commission on Intercollegiate Athletics, bristled.

Already, Hausfeld said, the defendants in the Ed O’Bannon case have said in court filings that college athletes thereby transferred their promotional rights forever. It looked garish on the shiny table because dozens of pink Post-its protruded from the text.“Their organization is a fraud.” Vaccaro retired from Reebok in 2007 to make a clean break for a crusade. Jon King, an antitrust lawyer at Hausfeld LLP in San Francisco, told me that Vaccaro “opened our eyes to massive revenue streams hidden in college sports.” King and his colleagues have drawn on Vaccaro’s vast knowledge of athletic-department finances, which include off-budget accounts for shoe contracts.“The kids and their parents gave me a good life,” he says in his peppery staccato. Sonny Vaccaro and his wife, Pam, “had a mountain of documents,” he said.“And every player knows those millions are floating around only because of the 18-to-22-year-olds.” Yes, he told me, even the second-string punter believes a miracle might lift him into the NFL, and why not?In all the many pages of the three voluminous Knight Commission reports, there is but one paragraph that addresses the real-life choices for college athletes.Hausfeld read to me from page 390: The college player cannot sell his own feet (the coach does that) nor can he sell his own name (the college will do that).

This is the plantation mentality resurrected and blessed by today’s campus executives. (He is now 89.) Was that part of the plaintiffs’ strategy for the O’Bannon trial? “I’d rather the NCAA lawyers not fully understand the strategy,” he said.

But what Vaccaro said in 2001 was true then, and it’s true now: corporations offer money so they can profit from the glory of college athletes, and the universities grab it.

In 2010, despite the faltering economy, a single college athletic league, the football-crazed Southeastern Conference (SEC), became the first to crack the billion-dollar barrier in athletic receipts. That money comes from a combination of ticket sales, concession sales, merchandise, licensing fees, and other sources—but the great bulk of it comes from television contracts.

“Approximately 1 percent of NCAA men’s basketball players and 2 percent of NCAA football players are drafted by NBA or NFL teams,” stated the 2001 report, basing its figures on a review of the previous 10 years, “and just being drafted is no assurance of a successful professional career.” Warning that the odds against professional athletic success are “astronomically high,” the Knight Commission counsels college athletes to avoid a “rude surprise” and to stick to regular studies.

This is sound advice as far as it goes, but it’s a bromide that pinches off discussion.

“I want to give something back.” Call it redemption, he told me. The outcome of the 1984 Regents decision validated an antitrust approach for O’Bannon, King argues, as well as for Joseph Agnew in his continuing case against the one-year scholarship rule.