Good dating straplines
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Though a bit hidden, Duck Duck Go has one of the most effective value propositions on our list because it actually tells you what it -- it doesn't track or share your personal information.
When prospects get in front of you (or in this case, arrive on your website), you have to tell them everything you offer quickly while you have their attention, or else the bell will ring and they'll be off to the next option before you get the chance.
My only qualm with this value prop is that it's hidden on the e Commerce website's "About Us" page.
I'd love to see it given more prominent real estate on the homepage.
As Content Marketing Manager, Ramona approaches marketing not only as a profession, but as a creative outlet. in Marketing from the UCONN School of Business, Ramona is a frequent contributor to the Hub Spot blog and a nonprofit consultant.
She has a passion for all things artistic and strives to create content that is educational, yet quirky and entertaining as well. Outside of IMPACT, she is a design, movie, and pop culture buff, and a fierce advocate of free hugs.
In another oldie, no longer in use, this value proposition eloquently tells you what Spotify's product is all about.
It wants to bring music into your life and it does that by being available on-the-go in your smartphone or on a desktop (as seen in the hero image.) On its current homepage, Spotify opts for a carousel of sales-focused propositions, which may be more effective for closing premium users, but in terms of messaging alone, this one takes the cake in my book.In this value proposition, Pagely addresses two of the biggest pain points of businesses with a Word Press website (scalability and security), while also enlisting social proof to give the company credibility right off the bat.Though one of our longer value propositions, Pagely's simplicity and clarity helps prevent it from being overwhelming.Its imagery and messaging resonate perfectly with this audience.In its value proposition, Skype leaves no mystery as to what it does (helps you share, message, and call), how it does it (on phone, tablet, and desktop), and who it does it for (the whole world.) Paired with emotional images of loved one connecting over a video chat, this statement checks all of the boxes.Its APIs and tools are comprehensive, state-of-the-art, and trustworthy for businesses that demand nothing less.