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At Enecto, Chris led the development of their business to business audience targeting and profiling system which is used by clients such as Microsoft, IBM, Dell, BMW, BT, Hi3G, Salesforce.com, IDG, and Webtraffic, and Adnologies.

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Prior to this, Trent headed up sales for the Fairfax Magazines division and also managed agency sales teams across metropolitan newspapers. He has been in software development for the last 15 years.

He has also worked for AC Nielsen and has consulted for leading international digital marketing, advertising, market research, and audience data companies. Kristina is the Co-Founder and EVP Global Platforms.

She led business development for Adify across major European publishers and was instrumental in helping them to build and launch their vertical ad network businesses.

Is Dev Ops helping organizations reduce costs and time-to-market for software releases? Find out in this Information Week and Interop ITX infographic on the state of Dev Ops in 2017.

Everyone at Eyeota shares a passion for innovation.

We have a truly global footprint, with offices in and Trent met while working at online advertising platform Adify, which was purchased by media conglomerate Cox.

While working at Cox after the acquisition, the trio observed a surge of growth in programmatic advertising and audience-based targeting around the world.

As the team grew, Prokop moved into the role of Vice-President, International Account Management and Operations.

Previously, Kristina was Country Manager for the British paid-search and search technology provider Mirago, and was responsible for launching in German-speaking markets and building local teams.

Trent is the Co-Founder and Managing Director, APAC, and heads up the Eyeota regional teams across the APAC.

Trent set up Adify in Australia in 2009, working with a range of clients from entrepreneurs to the largest media companies to help them build and manage targeted, vertical ad networks.

How are organizations striking the balance between new initiatives and cost control?