Dating tv shows usa
Dating tv shows usa
The short video clips that autoplay in Facebook’s News Feed have been a success for most publishers, but there’s no guarantee that consumers will begin to think of Facebook as a destination for watching longer-form shows. The effort to snag exclusive shows is being led by College Humor cofounder Ricky Van Veen, whom Facebook hired in December to be its global creative strategy chief.
So we see these shows as a way for us to partner with [advertisers] to buck this trend.” Facebook’s thinking seems in line with You Tube’s, as Facebook’s primary means of monetizing its original shows will be through ads in the middle of the video, known as mid-roll ads, multiple people said.
Another area Facebook is looking closely at is sports, and the company has reportedly talked with MLB.
“Sports is probably something that we’ll want to try at some point,” Facebook CEO Mark Zuckerberg said on a recent earnings call.
Facebook has tapped A-list celebrities to star in some of the shows, according to multiple people briefed on the plans.
One agency has already attached an A-list Hollywood star to a show, according to a person familiar with the talks.
“Five years ago, 85% of all original series were ad-supported,” Robert Kyncl, You Tube’s business chief, said at an event on Thursday of the company’s strategy.
“This year, that number has fallen to just over two-thirds.“Facebook hasn’t figured it out,” one partner said.“That’s a needle they have to thread,” another person said.The new video strategy pits Facebook directly against You Tube, which on Thursday announced it would fund a slate of original shows starring big names like Ellen De Generes, Kevin Hart, and Katy Perry.The new shows will be supported by ads and available for anyone to watch, instead of living in You Tube’s -a-month subscription service.Multiple people mentioned Netflix’s “House of Cards” as a representation of the caliber of shows that have been pitched to Facebook for its higher tier, while another cited “Scandal” as an example.