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Despite notable product launches like the new lower priced i Pad and products from other top-tier vendors, worldwide shipments for tablets declined 3.4% year over year in 2Q17, reaching 37.9 million.
On a worldwide basis, Samsung's slates have a significant presence though, like many other vendors, this portion of the business continues to struggle.
The Chinese company's cheap and cellular-enabled offerings allowed it to climb here.
Similarly, Amazon increased shipments from 1.6 million to 2.4 million, increasing its market share from 4.1% to 6.4%.
Police, but it's important to mention Apple when it comes to tablets.) The Cupertino-based company increased sales by 1.4 million (10.0 to 11.4 million), which made for an increase from 25.4% market share in 2Q16 to 30.1% in 2Q17.
This increase can be attributed to the new 9 i Pad, as well as the updated 10.5" i Pad Pro.
However, these gains may be temporary as the replacement cycle of tablets is still long (closer to traditional PCs rather than smartphones) and first-time buyers have become a rare commodity.
With downward pressure on pricing from big name brands, "whitebox" tablet vendors and smaller brands are starting to turn their attention away from tablets and IDC expects this trend to continue.It's no secret that the tablet market has been shrinking for several years now.The IDC has been tracking data like this for quite some time now, and is reporting that this trend hasn't changed for quarter 2 of 2017.That being said, sales increases from companies such as Amazon, Apple, and Huawei have slowed this decline to 3.4%, or 37.9 million worldwide shipments.That's noticeably better than the 8.5% decline we saw for 1Q17.The IDC expects this slowing decline to continue throughout the rest of the year.